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Apple's Event Is Today at 1 p.m. ET: What's Still Expected and How to Follow It

By , Tech Cheat Codes Team

Published 4 min read

Photo: Apple's glowing, swirling silver logo on a black background, the artwork Apple used to tease its Pro and tell event.
Image: Apple
On this page · 3 sections
  1. What's still rumored
  2. How to follow it
  3. References

Apple's "Pro and tell" launch starts at 1 p.m. ET today, which is 10 a.m. Pacific, in Los Angeles. Most of what people expected from it is already out. Apple announced the OLED iPad mini on Monday, then the M6 iMac and 14-inch M6 MacBook Pro on Tuesday. That leaves one product, and Apple hasn't announced it: a touchscreen MacBook Pro.

What this means for you: If you want the new iPad mini, the M6 iMac or the 14-inch M6 MacBook Pro, you don't need to wait on the rumor. Pre-orders for all three open at 1:10 p.m. ET today, and the first ones arrive Friday, November 6. If you're shopping for a higher-end MacBook Pro, hold off until after 1 p.m. ET. Reports expect the touchscreen model to sit above the current ones and leave them on sale, but that's a rumor until Apple shows it.

Photo: A woman sits on concrete steps and looks at Apple's new iPad mini.
Image: A woman reads on the new iPad mini while sitting on concrete steps. Image: Apple

What's still rumored

Everything in this section is a rumor. Apple hasn't announced, shown or confirmed any of it.

The reports agree on the basics. The new MacBook Pro would come in 14-inch and 16-inch sizes, and it would be the first Mac with a touch-enabled OLED screen, a display type known for deeper blacks and richer color. Other rumored changes include a Dynamic Island (the pill-shaped cutout from the iPhone) in place of the notch, thinner screen borders, a slightly thinner and lighter body, and a redesigned hinge so the screen doesn't wobble when you tap it. One report adds a reworked cooling system. Touch would be an extra next to the keyboard and trackpad, and it's still a Mac, not an iPad.

The chip is the surprise. The same reports expect the existing M5 Pro and M5 Max chips instead of a new M6 Pro or M6 Max. They also expect Apple to keep selling today's non-touch models alongside the new ones.

Then there's the price. A report from last night put the 14-inch M5 Pro model at $2,899, a $400 jump over the current model, and said Apple had "discussed" that figure. That's a long way from a decision. The same report worked out at least $3,399 for the 16-inch if it gets the same bump. Several outlets repeated those numbers, but they all trace back to one report, so we're treating them as one rumor, not several. Pre-orders are rumored for 1:10 p.m. ET too, with shipping as early as November 6.

Photo: Two side views of Apple's 14-inch MacBook Pro with M6 in black, showing its ports and card slot.
Image: The ports on the side of the 14-inch MacBook Pro with M6. Image: Apple

How to follow it

We checked this morning, at about 6:45 a.m. ET, whether Apple has announced a livestream, and we couldn't find one. Apple's Events page still shows September's iPhone event, with no "Pro and tell" listing and no watch button. Apple Newsroom has no post about a stream either. It does have a page titled "In the Loop: Pro and tell", but no text loaded on it for us, so we don't know what it will hold. Reports describe the day as a hands-on session for invited press, with everyone else getting press releases.

So the news will most likely show up as posts on Apple Newsroom and apple.com, with no video to tune in to. Apple's last three batches of product news, on October 13, 26 and 27, were each posted to Newsroom at about 9 a.m. ET. Apple hasn't said when today's will come.

We'll cover each announcement live on our homepage and our News page as soon as Apple posts it. If Apple adds a video, we'll say so there.

References