Live coverage Live

Apple's 'Pro and Tell' Event, Live: Every Announcement as It Comes Out

By , Tech Cheat Codes Team

Published Updated 3 min read

Live Last updated

Photo: A woman works on Apple's new green iMac with M6 at a sunny desk.
Image: Apple
On this page · 3 sections
  1. Key announcements so far
  2. Live updates
  3. References

Apple's "Pro and tell" event starts at 1 p.m. ET today, which is 10 a.m. Pacific, in Los Angeles. Apple's last two batches of product news landed on its Newsroom at about 9 a.m. ET, on Monday and Tuesday, and as of 9:06 a.m. ET today there is nothing new there. We'll post each announcement on this page as it appears.

What this means for you: You can order the new iPad mini, the M6 iMac and the 14-inch M6 MacBook Pro starting at 1:10 p.m. ET today, when pre-orders open for all three. A touchscreen MacBook Pro is the one rumored product left, and it stays a rumor here until Apple shows it.

Photo: A woman lying on a plaid picnic blanket in a park looks at a starlight iPad mini.
Image: The new iPad mini, now with an OLED screen. Image: Apple

Key announcements so far

  • iPad mini (announced Oct. 26): An 8.5-inch OLED screen, the A20 Pro chip and water resistance, from $699. Pre-orders open at 1:10 p.m. ET today and it arrives Friday, Nov. 6. Our full story.
  • M6 iMac and 14-inch M6 MacBook Pro (announced Oct. 27): The iMac starts at $1,499 and the MacBook Pro at $1,999, the same prices as the models they replace. Pre-orders open at 1:10 p.m. ET today and the first ones arrive Nov. 6. Our full story.
  • Apple Creator Studio (announced Oct. 27): Apple added new AI features and more creative tools to its collection of creative apps.
  • Touchscreen OLED MacBook Pro (rumor): Apple hasn't announced it. It comes from one Bloomberg report that other sites repeated, so we count it as a single rumor.
Photo: A man works on a silver MacBook Pro set on a case in a garden while a woman behind him holds an iPad.
Image: The 14-inch MacBook Pro with M6 at work outdoors. Image: Apple

Live updates

  1. Copy link

    Coverage is open. Apple hasn't announced a livestream. At 9:06 a.m. ET its Events page still shows September's iPhone event, and Newsroom's "In the Loop: Pro and tell" page has no text on it yet. So the news will most likely arrive as press releases, and we'll link each one here.

    Most of the week is already out. Apple announced the OLED iPad mini on Monday, then the M6 iMac and 14-inch MacBook Pro on Tuesday. All three go up for pre-order at 1:10 p.m. ET, ten minutes after the event begins. Our day-of preview covers what's still expected.

    New entries appear at the top of this page, newest first, and the page refreshes by itself while it's open. If Apple adds a video to watch, the link goes here first.

    Photo: An iPad mini lying flat, covered in water drops, with the word mini on its screen.
    Image: The new iPad mini is water resistant. Image: Apple

References